How unsubscribes, bounces and replies work

Campaigns look after the people on your lists for you: anyone who unsubscribes, bounces or replies is handled automatically.

Unsubscribes

Every campaign email ends with "Don't want these emails…? Unsubscribe" and a link. The link opens a page with an Unsubscribe button, so mail scanners that open links can't unsubscribe someone by accident. Email apps' own unsubscribe button works too.

When someone unsubscribes:

• Their address is added to your organization's unsubscribe list.
• Their contact gets Don't include in email campaigns ticked and a No campaign emails badge.
• Anything still waiting to go to them is canceled, and future campaigns skip them.

It only stops campaign emails. You can still email them yourself. You can also tick Don't include in email campaigns on any contact to keep them off campaigns.

Bounces and spam complaints

If an email sent from GigTools bounces, it's marked Bounced and the address is skipped by every campaign from then on. Their contact page and lists show it bounced. If someone marks a campaign email as spam, they're added to the unsubscribe list.

Unsubscribes and bounces can't be undone from GigTools yet. If an address was fixed or someone asks to hear from you again, contact support.

Replies

GigTools can't read your inbox, so it counts as a reply when:

• You click Mark replied on their email in the campaign send.
• Within 60 days after the email, you log a Phone call or In person conversation with them, or any entry whose summary starts with "They replied".
• They send you a booking inquiry.

A reply stops their follow-ups and counts in Replied on the campaign's results.

Why someone is skipped

On the campaign page, open will get it under Who gets it to see who's skipped and why:

• No email address
• Unsubscribed
• Email bounced before
• Same email as another contact
• Another contact at this company gets it (when sending to one per company)
• Emailed by a campaign in the last … days
• Replied recently
• Already booked (upcoming gig)

Acts are never included. Change the skip rules under Skip on the campaign. See How to set up a campaign.