How to email your patrons about shows

Announce shows to patrons who said yes to your emails (everyone, regulars, recent buyers, fans of a comic or a tag), with a Buy tickets button for each show, and send a weekly "this week at the club" email.

Up to date as of GigTools version 2.1.187

Email patrons (from Patrons) tells the people who've bought tickets what's coming up. It's part of the Venue plan.

Who gets it

Only patrons who ticked "send me news about future shows" when they bought tickets, and haven't unsubscribed. Pick who in that group gets it:

  • Everyone who wants your emails
  • Regulars (3 or more shows)
  • Bought in the last few months
  • Saw a certain comic, for a comic coming back
  • Patrons with a tag

The count under it says how many people that is.

Announce shows

Tick the shows to announce (the next two weeks are ticked to start), write a subject and, if you like, a message for the top. Each show gets a card with its date, room, lineup and a Buy tickets button (or "Sold out"). Click Send me a test to see it in your inbox, then Send to … and confirm.

Every email has an unsubscribe link. Someone who unsubscribes still gets their tickets and news about shows they have tickets for.

This week at the club

Turn on Send the weekly email, pick the day and time, and add a message if you like. Each week everyone who wants your emails gets the next seven days of public shows. Weeks with no shows are skipped.

Sent lists what went out and to how many people. Test organizations only send a few emails, marked as tests.

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How to email your patrons about shows · GigTools Help